November 22, 2025|gov.uk
Seasonal Decline in Children's Activity Levels Prompts National Initiative
As autumn and winter approach, a significant 57% of parents worry about a dip in their children’s physical activity, according to recent government research. The ‘Let’s Move!’ campaign addresses these seasonal challenges by promoting engaging and straightforward ways for families to integrate movement into everyday life. Alarmingly, over half of England’s youth fail to meet the recommended exercise levels, highlighting an urgent need for intervention and community support.